World

Small Businesses Need Us More Than Ever

Words by Sara Harowitz

Photography by Amanda Jane Jones

Small businesses have been especially hard-hit since the coronavirus pandemic began, so it’s more important to support them than ever. What would a neighbourhood be without the cute mom-and-pop shops dotting the streets? What would a closet be without the one-of-a-kind pieces made by real humans?

We need small business, and small business needs us. This Small Business Saturday, we collaborated with graphic designer and author Amanda Jane Jones, who has curated an essential shopping list.

Here are her top picks, along with any special deals they’re offering right now.

Amanda Jane Jones

Shirt and top: Sister Katie. Deal: 20 per cent off sitewide (excluding socks); 25 per cent off two sets or more. Ends Nov. 30.

Shoes: Nisolo. Deal: 25 per cent off everything with the code EARLYBIRD. Ends Dec. 1. There are also tiered cart discounts of 15 per cent off, up to 35 per cent off, starting Nov. 29.

Amanda Jane Jones

Sweater: Alex Mill. No sale is on right now, but the brand just released its P'Jimmies collection in collaboration with Jimmy Fallon, with 100 per cent of the net proceeds going to Feeding America.

Jumpsuit: Ace & Jig. No sale is on right now, but the brand just released new patch kits, with 100 per cent of the profits being donated to Utah Diné Bikéyah.

Hat: 7115 by Szeki. Deal: 20 per cent off with the code GRATEFUL20. Ends Nov. 30. There is also an archive sale of up to 85 per cent off, only on Nov. 28.

Shoes: Coclico. Deal: 20 per cent off regular-priced items and an additional 20 per cent off marked-down items with the code GRATEFUL. Ends Nov. 30.

Amanda Jane Jones

Beret: Funky Pretty.

Coat: vintage.

Shirt: Hatch. Deal: 25 per cent off almost everything with the code RETAILTHERAPY2020. Ends Nov. 30.

Overalls: Ali Golden. Deal: 20 per cent off sitewide with the code THANKFUL.

Shoes: Zou Xou.

Amanda Jane Jones

Dress: Ace & Jig.

Shoes: Sevilla Smith.

Amanda Jane Jones

Jumper: Rachel Pally. Deal: 25 per cent off sitewide. Ends Nov. 30.

Shoes: Nisolo.

And don’t forget about vitruvis sale: 30 per cent off sitewide (some exclusions apply). Ends Nov. 30.

Our purchases are like votes of confidence, and those votes matter a lot right now.