Diversity, Equity, and Inclusion

We are committed to using our platform to make real and lasting change. It’s an ongoing learning process that we continue to invest in.

Our commitment to diversity, inclusion, and representation
We acknowledge that we are fortunate to operate on the unceded territory of the Coast Salish Peoples, including the sḵwx̱wú7mesh (Squamish), xʷməθkʷəy̓əm (Musqueam), and sel̓íl̓witulh (Tsleil-Waututh) nations.

We understand the importance of making sure our platforms, content, products, and conversations have depth and soul, and are representative of a dynamic range of lived experiences including, but not limited to: Black, Indigenous, people of colour (BIPOC); lesbian, gay, bisexual, trans, queer, Two-Spirit+ (LGBTQ2S+), gender, abilities, age, and the intersections of these identities and experiences. This work has only just begun.

We are committed to increasing representation and inclusion in our magazine, Natural Habitat, both in terms of the stories being told and the people who tell them. An average of 72% of our content each month includes BIPOC and LGBTQ2S+ voices as interview sources, feature subjects, writers, illustrators, and/or photographers. If you have a great story idea or are interested in contributing, please reach out to us at naturalhabitat@vitruvi.com.

We continue to ensure that our website, campaign, and social media creative features more diversity, both in front of and behind the camera. On average, 86% of our content is created by BIPOC stylists, photographers, and videographers each month.

We also focus on onboarding new BIPOC creatives to our Home Team and influencer programs. Currently, 39% of our Home Team members and influencers are BIPOC. In addition, we are ensuring that the social media and user-generated content we share is diverse and reflects a range of creators.
We work with an external diversity and inclusion expert to help ensure our hiring process, onboarding program, and company culture create an inclusive work environment for all lived experiences. We are also implementing new hiring and community-building systems that directly address implicit bias, and are expanding our community outreach and hiring platforms to ensure we are reaching potential prospective employees and community members with a range of lived experiences. We see these endeavors as large areas of opportunity in the wellness industry; we are energized by the opportunity to cultivate new professional relationships and in doing so, set a new standard in community-building.

We have continued to grow an ongoing partnership with the body: a home for love, an organization that supports Black women who are healing from sexual trauma. We are supporting the body each month through regular funding and product donations, special collaborations, and editorial opportunities. Find out more here.

We have made financial donations to social-impact organizations including the Minnesota Freedom Fund; the North Star Health Collective; the NAACP Legal Defense and Educational Fund; Black Women Connect Vancouver; and The Loveland Foundation, the AAPI Community Fund, and Elimin8hate. We also support Vancouver-based charity One Girl Can; for every woman employed at vitruvi, we sponsor a young woman’s university education in Kenya.

Additional resources
We support the Black Lives Matter Movement. For a list of other places to donate to as well as anti-racist resources to learn from, click here.

We support the Stop AAPI Hate movement. Click here for more educational resources, activists to follow, and organizations to support.

Moving forward
We have been lucky to be able to listen to and learn from so many people who have shared their experiences, their time, and their talents with us. We are committed to using vitruvi’s platform to make real and lasting change, but we acknowledge that this won’t happen immediately. It’s a learning process that we are dedicated to, energized by, and will continue to pour our hearts into.