MAKE THE AIR YOURS
Beautiful, natural air care.
About Us
We're leading a movement towards a future where clean air care is the standard. Fueled by a passion for well-being, our mission is to bring safe home scenting and air care into every home. We formulate, educate, and advocate for clean air, crafting products that are as effective as they are safe. Why? The fragrance loophole has allowed toxic chemicals to be added to everyday air-care products, often without being disclosed, putting people’s health and indoor air quality at risk.
Family founded and women run since 2015
When siblings Sara Panton and Sean Panton learned about the toxic ingredients found in traditional air care and home scenting products, they set out to create a better alternative for people and for the planet.
Sara and Sean grew up in a small oceanside community on Vancouver Island, where they learned about natural ingredients and sustainable products at a young age. Inspired by those values, today they lead a passionate team with the goal of inspiring people to think differently about the air in their homes. After all, it should feel light, beautiful, and full of possibility.
Design-Forward
We never sacrifice form to achieve function, and believe that good design can’t just be seen—it can be felt. So we obsess over the details, rigorously researching, testing, and tweaking every product until we believe that it’s worthy of a place in your home.
Thoughtfully Formulated
Traditional air care products are made with toxic ingredients and inexpensive materials. We think it’s time for a change, which is why our scents are made with natural ingredients and thoughtfully formulated for a clean, elevated scent experience. They’re vegan, cruelty-free, and come in UV-protected bottles to help preserve their quality. Our scents are free from sulfates, parabens, formaldehydes, and phthalates, so you can enjoy beautiful fragrance without the unnecessary extras. These are pleasures you never have to feel guilty about.
