Beautiful, natural air care.

About Us

We're leading a movement towards a future where clean air care is the standard. Fueled by a passion for well-being, our mission is to bring safe home scenting and air care into every home.  We formulate, educate, and advocate for clean air, crafting products that are as effective as they are safe. Why? The fragrance loophole has allowed toxic chemicals

Our Story

Family founded and women run since 2015

When siblings Sara Panton and Sean Panton learned about the toxic ingredients found in traditional air care and home scenting products, they set out to create a better alternative for people and for the planet.

Sara and Sean grew up in a small oceanside community on Vancouver Island, where they learned about natural ingredients and sustainable products at a young age. Inspired by those values, today they lead a passionate team with the goal of inspiring people to think differently about the air in their homes. After all, it should feel light, beautiful, and full of possibility.


We never sacrifice form to achieve function, and believe that good design can’t just be seen—it can be felt. So we obsess over the details, rigorously researching, testing, and tweaking every product until we believe that it’s worthy of a place in your home.


Traditional air care products are made with toxic ingredients and cheap materials. We think it’s time for change, which is why all of our scents are natural, vegan, pure, and cruelty-free. They come in UV-protected bottles to preserve their quality, and are free from synthetic fragrances, formaldehyde, mineral oil, phthalates, parabens, and sulfates. These are pleasures you never have to feel guilty about.

Our products


Crafted with precision and excellence, our activewear is meticulously engineered using premium materials to ensure unmatched comfort and durability.


Our Cloud Humidifier helps you sleep, gives you dewy skin, and improves your body’s natural immunity. Nightstand-friendly in size (and gorgeous to look at), Cloud is the winner of an Architectural Digest Cleverest Award, an Architectural Digest Best Sleep Award, and an Esquire Home Award.