About Us

Make the
Air Yours

Beautiful, natural home scenting

Traditional home scenting products use toxic ingredients to mask odor.
We think it’s time for a different kind of air—one that’s light, beautiful, and full of possibility.

Our Mission

We believe that scenting your home should be natural, effortless, and beautiful.

Our Products

From diffusers that double as decor to 100% pure scents, our natural home scenting products make your space smell as good as it looks.

Our Difference

Our Values


Our packaging is all 100% recyclable, reusable, or biodegradable, and our bottles are printed using plant-based ink. We care about the natural world and never source oils from endangered botanicals.


We are committed to helping people feel at home—not only within their spaces, but also within themselves. We do this by supporting three main causes: safe homes for all, women in business, and LGBTQIA2S+ rights. Learn more about our charity partners here.

Our Story

When siblings Sara Panton and Sean Panton learned about the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and for the planet. Inspired to rethink how individuals could shape the air in their homes, they started the company in their own home, where they blended, bottled, and labeled their first collections by hand.

Today they lead a passionate team with the goal of inspiring people to think differently about the air around them. They believe that a great scent elevates how you feel in a space and can transport you within your own home.

Our Fans